BespokeBouncer: Intent-Based Lead Filtering & Ad Sync

Marketing woes and attracting timewasters.

Marketing woes and attracting timewasters.

the comment above about moving money from meta to google is right and i'd would go further, but first theres a smaller thing in your own reply that i think is doing real damage. you said you changed your lowest option to £2000 and put "commissions begin at £2000" on the homepage. your actual average is £3k plus. so youve gone and told every single visitor the number 2000, and thats now the number sat in their head when they write to you. people dont read "from" as a floor, they read it as the price. youre literally advertising the cheapest thing you do and then being surprised that cheap enquiries arrive. id put the real range on there instead, and better than a range, put three or four actual past commissions with what each one cost and what was involved. a £2,400 one, a £3,800 one, a £6,000 one. thats not a filter, thats just being honest, but it filters harder than any dropdown because the person self selects before they ever type. on google, £350 a month in this market is somewhere around 100 to 200 clicks depending on what youre bidding on, so every single one matters and the biggest lever you have isnt budget, its what youre showing up for. open your search terms report, thats the list of what people literally typed before clicking, not the keywords you picked. i would bet money theres stuff in there like cheap engagement rings, affordable, ring resizing, jewellery repair, silver, and a load of people just browsing the category. every one of those is a negative keyword, meaning you tell google never to show you for it again, and you get that money back and spend it on the searches that matter. the ones that matter are the phrases with intent baked in, bespoke engagement ring plus your town, custom made engagement ring, jeweller who makes rings to order. someone typing "engagement rings" is shopping. someone typing "bespoke engagement ring maker manchester" has already decided how they want to buy. meta at £250 against a £3k order is a different job entirely and i think youre asking it to do the wrong one. nobody sees a facebook ad and commissions a £3,000 ring, that decision takes weeks and involves two people. so stop asking it for enquiries. use it to stay in front of people whove already been on the site or watched your videos, and to reach lookalikes built off your actual paying customers rather than off form fills. if you feed meta a list of everyone who enquired, it goes and finds you more people who enquire, which is exactly the problem youre describing. feed it the list of people who actually paid you £3k and it goes looking for those instead. same with google, upload your real customers back in as conversions so its bidding toward buyers not toward form submissions. that one change fixes more of this than the ad copy will. the other thing worth saying, and its a bit uncomfortable, is that you told us wedding shows and referrals bring you a decent amount of business and the online stuff doesnt. so youve got two channels that work and youre spending your energy on the one that doesnt. I'd personally at least ask what £600 a month redirected into more shows, or into something that makes referrals happen on purpose rather than by accident, would do. previous clients are sat on a pile of engaged friends and almost nobody asks them. and id ignore the targeted tv and land registry suggestion completely. its a real thing, its just not a £600 a month thing, the minimums on that are usually a few thousand a month before you even make the ad. file it for when youre spending ten times what you are now. and last one, its the one that quietly causes all of this. if the thing youre counting as a conversion is "enquiry", then google and meta are both optimising toward enquiries, and theyre doing exactly what you asked. they dont know a £300 enquiry from a £5,000 one unless you tell them. so the fix isnt really a targeting fix, its telling the machines which enquiries were real.