NicheValidator: Data-Driven Niche Picker for Cold Outreach Agencies

Trying to pick a niche for cold outreach, which industry would you target?

You got the right idea for places to look! Local businesses usually do need stuff like that. But not all the small ones are into the idea. My best advice is to hone in your search a little by going for companies that are about in that 10 employee range. That size is great. Any smaller and they might not be interested yet. Any bigger they're already going through the growing tank. They might already be looking or have it. But that's my suggestion for your sweet spot man.

I'm in a similar situation and one thing I would add to what you are looking for in a niche is how much the people in it are interested in what you sell. For example, I've found that construction/contractors have been extremely open to the web design, SEO, social media management, and software tools I build for small businesses because 1. these guys make a great living and have the income to spend on these services and 2. A lot of contractors have seen other contractors having success with a professional website or scheduling service, so they are already open to the idea. On the other hand, individual salons have actually been pretty tough to convert because some of them are small enough that having a dedicated scheduling service doesn't make as much of a difference to them and, therefore, they don't consider it worth their hard-earned money. For marketing, I've been trying to 'find people where they are asking for what you offer'. What I mean by that is instead of just running facebook, IG, etc. ads, try to get in the communities and be in the conversation when people are in need of whatever you sell. For me, and it seems like you have a very similar clientele, this means that I interact in the local facebook small business groups and not always try to sell. People see me in these acting like a normal human being, so when I comment on a post where someone is sharing how much time they spend on scheduling their clients, the interaction is much more natural. I'd like to find a way to do this without spending as much time myself, but for now, this is what has been working for me. Best of luck!

I'm in a similar situation and one thing I would add to what you are looking for in a niche is how much the people in it are interested in what you sell. For example, I've found that construction/contractors have been extremely open to the web design, SEO, social media management, and software tools I build for small businesses because 1. these guys make a great living and have the income to spend on these services and 2. A lot of contractors have seen other contractors having success with a professional website or scheduling service, so they are already open to the idea. On the other hand, individual salons have actually been pretty tough to convert because some of them are small enough that having a dedicated scheduling service doesn't make as much of a difference to them and, therefore, they don't consider it worth their hard-earned money. For marketing, I've been trying to 'find people where they are asking for what you offer'. What I mean by that is instead of just running facebook, IG, etc. ads, try to get in the communities and be in the conversation when people are in need of whatever you sell. For me, and it seems like you have a very similar clientele, this means that I interact in the local facebook small business groups and not always try to sell. People see me in these acting like a normal human being, so when I comment on a post where someone is sharing how much time they spend on scheduling their clients, the interaction is much more natural. I'd like to find a way to do this without spending as much time myself, but for now, this is what has been working for me. Best of luck!