PriceValue: SaaS Pricing Strategy Tool for Early-Stage Founders

How did you come up with your saas subscription price?

Pricing is one of the most common mistakes I see at early stage. Most founders undercharge by a factor of 3 to 5x because they price based on cost or what feels comfortable rather than value delivered. The framework that actually works for B2B SaaS: start with the outcome your customer gets, quantify it in their currency - time saved, revenue generated, risk reduced and price at 10 to 20 percent of that value. If your tool saves a team 10 hours a week at a fully loaded cost of £80 an hour, that is £800 a week in value. Charging £200 a month is leaving serious money on the table. The other thing most early founders get wrong is launching with too many tiers. One price, one plan, until you have 20 to 30 paying customers. The data from those customers tells you where the natural segmentation is. You cannot guess it from a spreadsheet. What does your tool do and who is the buyer? That determines whether you should be charging per seat, per usage or flat monthly.

Started with cost-plus (what it costs to run) then talked to early users about their budget constraints. Realized nobody cares what it costs you - they care if it saves them time or money. We landed on value-based pricing once we could actually quantify that. What's your unit economics looking like?

tbh most people don’t “calculate” pricing, they iterate into it good starting points: * look at competitors (anchor range) * price based on value, not features * start slightly higher than you’re comfortable with early on, your goal is learning: * do people pay at all? * where do they hesitate? also helps to package your value clearly (like showing outputs/results instead of features), tools like runable can help present that better you’ll adjust pricing multiple times anyway