SwitchInvoice: Flat-Fee Local Invoicing with 1-Click Migration

The one time purchase angle is a real one, plenty of people are tired of renting software they use twice a month, so I think there's something here worth chasing! The bit I'd change is the question rather than the product. "Would you switch?" is one of the hardest questions to get an honest answer to, because people are nice and they're imagining a future version of themselves who has a free afternoon to migrate. You'll get a lot of "yeah that sounds great" and then nobody moves. Asking about the past works much better... what did you invoice with last month, how long did that take you, what did you do the last time a client paid late. Answers about things that already happened can't be polite guesses. And on switching specifically, my hunch is the thing keeping people on their current app isn't the subscription at all, it's that two years of invoices, client details and records they need at tax time are sitting inside it. That makes import the feature that actually sells this, more than price does. If someone can bring their history over in one go, no subscription becomes the reason to stay rather than the thing they have to weigh against starting over. Your instinct about 20 real users over 1,000 installs is the right one and honestly most people never get that far. What does it take a brand new user to send their first invoice, start to finish? If you can watch one person do that without helping them, you'll learn more than a hundred survey answers will tell you.

The one time purchase angle is a real one, plenty of people are tired of renting software they use twice a month, so I think there's something here worth chasing! The bit I'd change is the question rather than the product. "Would you switch?" is one of the hardest questions to get an honest answer to, because people are nice and they're imagining a future version of themselves who has a free afternoon to migrate. You'll get a lot of "yeah that sounds great" and then nobody moves. Asking about the past works much better... what did you invoice with last month, how long did that take you, what did you do the last time a client paid late. Answers about things that already happened can't be polite guesses. And on switching specifically, my hunch is the thing keeping people on their current app isn't the subscription at all, it's that two years of invoices, client details and records they need at tax time are sitting inside it. That makes import the feature that actually sells this, more than price does. If someone can bring their history over in one go, no subscription becomes the reason to stay rather than the thing they have to weigh against starting over. Your instinct about 20 real users over 1,000 installs is the right one and honestly most people never get that far. What does it take a brand new user to send their first invoice, start to finish? If you can watch one person do that without helping them, you'll learn more than a hundred survey answers will tell you.

The one time purchase angle is a real one, plenty of people are tired of renting software they use twice a month, so I think there's something here worth chasing! The bit I'd change is the question rather than the product. "Would you switch?" is one of the hardest questions to get an honest answer to, because people are nice and they're imagining a future version of themselves who has a free afternoon to migrate. You'll get a lot of "yeah that sounds great" and then nobody moves. Asking about the past works much better... what did you invoice with last month, how long did that take you, what did you do the last time a client paid late. Answers about things that already happened can't be polite guesses. And on switching specifically, my hunch is the thing keeping people on their current app isn't the subscription at all, it's that two years of invoices, client details and records they need at tax time are sitting inside it. That makes import the feature that actually sells this, more than price does. If someone can bring their history over in one go, no subscription becomes the reason to stay rather than the thing they have to weigh against starting over. Your instinct about 20 real users over 1,000 installs is the right one and honestly most people never get that far. What does it take a brand new user to send their first invoice, start to finish? If you can watch one person do that without helping them, you'll learn more than a hundred survey answers will tell you.